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Sunday, August 29, 2010
"LOTTERY TICKET"-NOT A WINNER
Ice Cube and Bow Wow's comedy Lottery Ticket came in a disappointing fourth place at the box office this weekend with returns of $11 million, according to the Associated Press. It managed to crack the top five, but the movie may have suffered from a slight marketing campaign that downplayed some of the film's more topical tones and caused some moviegoers to believe Ice Cube's latest was a generic, Tyler Perry clone.
Lionsgate's The Expendables remained No. 1 for a second straight weekend with $16.5 million, according to studio estimates Sunday. The Sylvester Stallone-directed action flick about mercenaries aiming to overthrow a dictator raised its total to $64.9 million. Vampires Suck was tied for the No. 2 spot with another holdover, Julia Roberts' drama Eat Pray Love. The Sony film about a divorced woman traveling the world in search of fulfillment pulled in $12 million to lift its total to $47.1 million.
While it looks like the film will at least make a profit, coming in fourth on opening weekend isn't a victory. Especially considering it was a typically slow weekend and it's late summer, Lottery Ticket should have performed much stronger at the box office.
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